On April 26, 2018, Big Hit Entertainment released a trailer on their official YouTube channel announcing an upcoming world tour.The video revealed an initial schedule of 22 concerts across 11 cities worldwide.After the announcement, multiple hashtags trended worldwide on social media, including the tour’s namesake tag— #LOVE_YOURSELF, highlighting the level of anticipation surrounding the event.
On August 4, BigHit Entertainment confirmed all 90,000 tickets for the Seoul shows (August 25 and 26) were sold out after the second public sale on August 3. On August 17, it was announced that only from the first two concerts at the Seoul Olympic Stadium in Seoul, BTS was projected to make USD 8.4 Million (KRW 95 Billion) in ticket revenue alone.
Tickets went on sale May 5, 2018 for the Newark, Fort Worth, and Los Angeles shows and sold out in seconds. Due to the high demand, an additional date was added to the Los Angeles lineup, with tickets going on sale May 9, 2018. Tickets for the Oakland, Chicago, and Hamilton shows went on sale May 7, 2018.Tickets for the Hamilton shows sold out in just over an hour, with organizers for the Ontario stop, Core Entertainment, revealing they would have sold out faster if not for the strain put on Ticketmaster‘s online system due to the heavy influx of site traffic, the likes of which had not been seen for any ticketing held before. All fourteen stops completely sold out.A fifteenth and final stop of the North American leg, Citi Field in New York, was later announced on August 8, making BTS the first Korean artist to hold a concert at a stadium in the United States. Tickets for the show sold out in under ten minutes.
The London, Amsterdam, Berlin, and Paris stops mark the group’s first and biggest European headline shows to date.Tickets went on sale June 1, with the London dates selling out in two minutes, and the Berlin shows selling out in nine minutes.
Dates for nine dome concerts in Japan were announced on July 30 across the group’s social media platforms.
On September 9, Variety announced that BTS, and singer Elton John, were the top touring acts of Fall 2018 in the United States. According to StubHub, BTS entered the “highest-selling act” and “best-selling shows” lists with the “highest-selling average sales per show position”. Yahoo Finance revealed that BTS were also the top-selling act and top-selling show artist in Canada for Fall 2018. On October 7 it was estimated that BTS sold a total of 790,000 tickets, selling out all current concerts venues and with more dates expected to be added to the tour.